About — Cadi

It started with frustration. Not the dramatic kind — just the slow, grinding frustration of jumping between four different apps to get through a single day. Scheduling in one place, invoicing in another, accounts somewhere else entirely, and staff management held together with WhatsApp messages and a spreadsheet that nobody trusted.

We tried everything. ZenMaid. CleanerPlanner. Xero. Jobber. Good tools — but none of them were built for a business like ours. Interior and exterior cleaning under one roof. A growing team. Real ambition. Every tool we tried made us fit around it. None of them fitted around us.

"We were spending money as fast as it came in. Not really knowing what we'd made until the end of the year. Wondering if we could even afford to hire — or if bringing someone on would sink us."

That fear of growth. The paralysis of not being able to see your own numbers clearly enough to make a call. That's an awful place to run a business from. And we knew we weren't alone — every cleaning business owner we spoke to felt the same way.

So we built Cadi. Not as a side project. Not as a pivot. As a genuine answer to a genuine problem — one we were living every single week. Pricing calculators that are actually accurate for cleaning. Scheduling that handles both interior rounds and exterior jobs. Accounting connected directly to HMRC. A staff portal that shows you the true cost of a hire before you commit. A business health score that tells you not just what's happening — but what to do about it.

Features no other cleaning software has even thought of. Because no other cleaning software was built by people still in the van.

Take the pricing calculator. Chris spent 17+ years collecting real customer data from Mackies Cleaning — not just what jobs cost, but what happens after. Which prices led to loyal, long-term customers. Which ones attracted one-off jobs that went nowhere. The calculator isn't just about winning the job. It's about winning the right job. Lifetime customer value, baked into the price from day one. No other software in the cleaning industry has ever done that.

Still cleaning.
Still building.

We didn't leave the industry to build Cadi. We're still in it — every week. That's the whole point.

Rhi

Photo coming soon

Rhi

Founder & Product

Rhi runs the interior side of Mackies Cleaning and is the driving force behind Cadi's product vision. Every feature in Cadi exists because Rhi needed it — and couldn't find it anywhere else. She built Cadi from the inside out, using Mackies Cleaning as the testing ground. She's the reason Cadi understands cleaning in a way no other software does.

🧹 Interior cleaning 💙 Product visionary 🏗️ Still building daily

Chris

Photo coming soon

Chris

Co-Founder & Data

Chris runs the exterior side of Mackies Cleaning — jet washing, window cleaning, the works — and brings 17+ years of real customer data to Cadi's pricing calculators. Not guesswork. Not industry averages. Actual job data from a real cleaning business, analysed to understand not just what to charge — but whether that price leads to long-term customers. Chris built the calculators around lifetime customer value, not just the job in front of you. That's something no other cleaning software has ever done.

🪟 Exterior cleaning 📊 17+ years customer data 💰 Lifetime value pricing

Three things we're fighting for

This isn't just a software company. It's a statement about what the cleaning industry deserves.

🛠️

Give every cleaning business owner the tools we never had

The tools that show you your real profit. That tell you if you can afford to hire. That make HMRC feel manageable. Tools that were built for cleaning — not adapted from something else.

🏆

Professionalise the cleaning industry from the inside

Cleaning is a £72 billion industry. It deserves software that treats it that way. Not a scheduling tool with a mop slapped on the logo. A real platform. Built with real understanding.

🚀

Prove you can build something world class from a cleaning business

Nobody expects the next great SaaS product to come from two people still in the van. We think that's exactly why it should. The best tools are built by the people who need them most.

We're not building
from the outside looking in.

Most software companies hire people to research their industry. We don't need to. We're in it every week. When a feature doesn't work for a cleaning business, we know — because we feel it ourselves.

Chris brought 17+ years of real customer data from Mackies Cleaning to build Cadi's pricing calculators. Not industry guesswork — actual job data, analysed to understand what to charge, what retains customers long term, and what drives real lifetime value. No other cleaning software has ever been built this way.

Every update to Cadi is tested in a real cleaning business before it ships. Every pricing calculator was calibrated against our actual jobs. Every staff portal feature was built around a real hire we made. That's not a marketing line. That's just how we work.

£72B

Industry we're building for

79K

Cleaning businesses in the UK

99%

Independently owned

Other software built like this

We didn't spot a gap
in the market.
We lived the problem.

Still cleaning.
Still building.

Three things we're fighting for

We're not building
from the outside looking in.

Be part of what
comes next.

We didn't spot a gap in the market. We lived the problem.

Still cleaning. Still building.

Three things we're fighting for

We're not building from the outside looking in.

Be part of what comes next.

We didn't spot a gap
in the market.
We lived the problem.

Still cleaning.
Still building.

We're not building
from the outside looking in.

Be part of what
comes next.